![]() ![]() ![]() Gender stereotyping and prejudice in young children: A developmental intergroup perspective. Child Development Perspectives, 6(4), 400–406.Īrthur, A., Bigler, R., Liben, L., Gelman, S., & Ruble, D. ![]() Tidskrift för Genusvetenskap, 1, 45–63.Īlexander, G., & Wilcox, T. Toy story: En vetenskaplig kritik av forskningom apors leksakspreferenser. We assess the three points of disagreement against the available evidence and shared ethical principles underlying the debate, and conclude that current defences of gendered toy marketing fail.Īh-King, M. However, the debate splits over three critical points of empirical disagreement: whether gendered toy marketing influences children’s toy preferences or simply reflects boys’ and girls’ fundamentally different interests whether the effects of gendered toy marketing are negative, neutral or beneficial and whether a shift to gender-neutral marketing would be economically viable. There is apparent consensus in the underlying ethical foundations of the debate, with all commentators seeming to endorse the values of corporate social responsibility and gender equality. This article seeks to assist stakeholders to better understand the ethical and scientific assumptions that underlie the two opposing positions in this debate, and assess their relative strength. ![]() The gendered marketing of children’s toys is under considerable scrutiny, as reflected by numerous consumer-led campaigns and vigorous media debates. ![]()
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